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Although grooms are not involved in every decision of the wedding planning process, barriers are breaking down quickly. Some grooms have a strong opinions. Couples consider many wedding pros when making wedding decisions.  Taking these extra steps to understand the groom's point of view can help set you apart from the competition.      

 

Consider more masculine offerings:  Brides love pastels colors and romantic portraits.  Let's face it though, most grooms may not.  Keep this in mind with a heavily involved groom.  Maybe the cake could be the colors of his favorite sports team?  Suggest throwing in a few action shots of him hanging out with his groomsmen. Couples showers are becoming a hot trend, too! The possibilities are endless as long as you are creative when considering your audience.    
 
Patience might not be their virtue: In general, grooms have less patience for the wedding process.  Consider keeping meetings with the groom to high-level considerations and meetings with just the bride to the nitty-gritty details.  You don't want to lose the sale because the groom wants to leave before the deal has been struck. 

Click here for groomsmen gifts!

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